Leadovation

Jenn Grace: Why Thought Leaders Need to be Authors

Episode Summary

An award-winning author, nationally recognized speaker, and savvy publishing strategist, Jenn T. Grace is the founder of Publish Your Purpose, the acclaimed hybrid publishing company. She and her team give first-time authors the secrets to getting their books written, finding an eager audience & marking their place in the publishing world. Publish Your Purpose is a certified B Corp social enterprise that meets the gold standard of socially and environmentally-friendly business practices. Jenn leads ambitious authors through every aspect of writing, editing, and publishing, so their book strategically aligns with their business objectives. Whether it's a business guide that shows the breadth of their expertise or an emotional memoir that takes readers deep into life's challenges, she helps authors articulate their purpose and fulfill their mission. Jenn has published the books of nearly 100 business owners, entrepreneurs, speakers, and memoirists so more diverse stories can exist in the world. As a result, her authors can positively impact and achieve the recognition and success they deserve. She author six books, including her memoir, House on Fire. Jenn has been featured in Forbes, The Huffington Post, The Wall Street Journal, and CNBC. Jenn lives in Connecticut with her family and enjoys being outside with her son, kayaking, and admiring the birds and nature around her.

Episode Notes

In this episode, Dean Newlund and Jenn Grace discuss:

• Why you should find your niche
• Writing for your target client
• How you can start writing now
• Benefits of writing a book

Key Takeaways:

• Find your niche by evaluating the data points in your business, looking at your client base, and seeing what they all have in common. Going niche and narrow is the only way to go.
• Don't write for everybody. Start with the question of who you are writing for, and ask what problem you're solving. 
• You can make a book by writing one word at a time. Start with a mind map. Try out transcription if staring at a blank page terrifies you.
• The process of writing, editing, and publishing can often be brutal and will take a lot of time, but the organization of your concepts and your establishment as an expert in your niche will be worth it. 

 "What's beautiful about going to the process of actually creating a book is that it forces you to create a model, a process, a system to bring the reader through." — Jenn Grace.

See Dean's TedTalk "Why Business Needs Intuition" here: https://www.youtube.com/watch?v=EEq9IYvgV7I

 Connect with Jenn Grace:   

Website: www.publishyourpurpose.com

Connect with Dean:

YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkw

Website: https://www.mfileadership.com/

The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/

LinkedIn: https://www.linkedin.com/in/deannewlund/

Twitter: https://twitter.com/deannewlund

Facebook: https://www.facebook.com/MissionFacilitators/

Email: dean.newlund@mfileadership.com

Phone: 1-800-926-7370